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Res Opera Tools · Accounts & Analytics

UTM Link Builder

Tag your links with campaign parameters so Google Analytics shows exactly which post, email or ad brought each visitor. Build one link, or a full set for every channel in one go.

✓ Free✓ Browser Based✓ No Data Upload✓ Unlimited Usage

Campaign details

Fields marked * are required by Google Analytics.

Your tracking link

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    How to use the UTM Link Builder

    UTM parameters are small tags added to the end of a link. When someone clicks it, Google Analytics records which source, medium and campaign sent them.

    Steps

    1. Enter the page you want people to visit (your website URL).
    2. Fill in the source (where the link will be posted, for example newsletter), the medium (the type of channel, for example email) and a campaign name. Use Quick fill to set source and medium for popular channels.
    3. Copy the finished link and use it in your email, ad, social post or QR code.
    4. Need links for several channels? Open Bulk by Channel to create one link per channel at once and download them as a CSV.

    Why use UTM links?

    • See exactly which channel and campaign brings visitors and sales.
    • Compare newsletters, social posts and ads side by side in Google Analytics.
    • Keep link naming consistent across your whole team.

    Frequently asked questions

    What is a UTM link?

    It is a normal link with extra tracking tags (utm_source, utm_medium, utm_campaign and optional ones) added after a question mark. The page itself does not change.

    Which fields are required?

    Source, medium and campaign name. Term and content are optional and are useful for paid keywords and A/B tests.

    Should I use capital letters?

    It is best to use lowercase only. Google Analytics treats Facebook and facebook as two different sources, which splits your reports.

    Can I add UTM tags to links inside my own website?

    It is not recommended. Tags on internal links can overwrite the original traffic source of a visit.

    Are my links stored anywhere?

    No. Everything is processed in your browser. Links are only kept on your device if you press Save.

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    100% client-side. Your URLs and campaign names are processed inside your browser and never uploaded to our servers. Tip: keep naming consistent (always lowercase, same words for the same channel) – Google Analytics treats “Facebook” and “facebook” as two different sources.